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Digital Analyst

Highlights for Children, a family media brand that has been nurturing children with excellent, wholesome, and innovative products for more than 70 years, reaches over two million children every month throughout the world. Our wide variety of “Fun with a Purpose” magazines and books are dedicated to helping children become their best selves—creative, curious, caring, and confident.

The Digital Analyst is responsible for the design, development and execution of digital marketing channel analysis, providing key stakeholders with flawless reporting on performance, testing and offers.  This role is focused on driving business results via accurate, timely, and interactive dashboards, as well as deep-dive analysis. In addition to providing comprehensive channel reporting, the digital analyst will provide business partners financial metric tracking and have a firm grasp of impact and provide go-forward recommendations that influence future decisions based on empirical findings.

 

Responsibilities:

  • Thorough understanding of Google Analytics 360 , Google Tag Manager, Data Studio, and Microsoft Excel
  • Provide weekly insights and performance metrics to internal business partners
  • Create and maintain dashboards, insights and reporting, and respond to ad hoc requests
  • Collaborate with eCommerce team to analyze multiple data sets and provide actionable insights and recommendations to improve marketing and website performance.
  • Ensure process and data standards are maintained for accurate tracking and reporting
  • Create interactive dashboards that provide meaningful insights at a channel level to increase optimization
  • Analyze DTC, web, and mobile app platforms
  • Day to day project management
  • Support cross functional teams

 

Qualifications:

  • Professional 2+ years experience in Marketing or Analytics
  • Google Analytics required
  • Google 360, Tag Manager, and Data studio preferred
  • Tableau, Exact Target/Salesforce experience preferred
  • SQL experience preferred
  • Advanced Microsoft Excel experience
  • Experience supporting marketing campaigns and influencing campaign decisions/strategy through data driven insights to maximize profitability, drive sales revenue and meet other key business goals
  • Experimental test design experience
  • Demonstrated analytical ability and problem solving skills
  • Strong attention to detail and clear communication skills
  • Initiative to try new things, the humbleness to admit when wrong, and willingness to change course.
  • Passionate about technology, digital media, relationship building, and collaboration
  • Ability to understand overall business objectives and make strategic recommendations based on analysis results

 

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