Highlights for Children, a family media brand that has been nurturing children with excellent, wholesome, and innovative products for more than 70 years, reaches over two million children every month throughout the world. Our wide variety of “Fun with a Purpose” magazines and books are dedicated to helping children become their best selves—creative, curious, caring, and confident.
The Digital Analyst is responsible for the design, development and execution of digital marketing channel analysis, providing key stakeholders with flawless reporting on performance, testing and offers. This role is focused on driving business results via accurate, timely, and interactive dashboards, as well as deep-dive analysis. In addition to providing comprehensive channel reporting, the digital analyst will provide business partners financial metric tracking and have a firm grasp of impact and provide go-forward recommendations that influence future decisions based on empirical findings.